Steven K. Dahle

• SVP, Database Marketing and Analytics

Steve Dahle, our resident direct marketing and campaign management expert, spent more than 12 years at Caesars Entertainment (formerly Harrah’s Entertainment), the world's largest provider of branded casino entertainment, where he served as Regional Vice President of Direct Marketing, responsible for over $1B in annual revenue. Having started his career as a craps dealer and moving into the data side as a slots and floor layout analyst, Steve was twice a finalist for the prestigious Caesars Chairman's Award, and has deep market expertise in Missouri, California, Mississippi, and Louisiana . His key practice focuses on operational and analytical CRM, same store sales growth strategies and direct mail programs. Prior to joining Caesars Steve worked for YRC Worldwide, one of the world’s largest shipping and transportation providers, as a Transportation, Rates and Pricing Analyst.