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Jenny Brinkman

• VP, Loyalty Marketing and System Architecture Practice

Jenny Brinkman has been working with us since 2003 – first in our roles at Harrah’s Entertainment, and since early 2008, at The Fine Point Group. Like most of our team, she has worked her way up the corporate ladder - starting as a supervisor at Harrah's Atlantic City property. Three years ago, she moved to the Harrah’s corporate group, where she was the business owner and manager for six different information technology applications across the country. She helped develop electronic football promotions, merchandise and other shopping promotions, and non-gaming loyalty applications. Jenny is an expert in merging marketing, operations, and information technology, having worked both with internal IT teams as well as both Bally and IGT on integrating their initiatives.