For the third year in a row, Randy has been invited to speak during the CDC Consulting/UNLV International Gaming Institute's Slot Leadership Program in Las Vegas on March 8th, 9th, and 10th on the following topics:

Getting the Most from Your Promotions
Gaming promotions offer every property - large and small, highly amenitied and plain - the chance to increase excitement and provide customers with a value-added experience for the gaming dollar. In this session, we will talk about how to design the optimal promotional strategy from start to finish - laying out a quarterly calendar, developing a wide variety of promotional concepts, and the importance of developing pro-formas to ensure incremental profitability. We’ll discuss the importance of flawless execution, and new technologies that can help ensure this. And we’ll debate the importance of post-analysis and learning, to help get the process going all over again.
 
Getting the Most from Your VIPs
Customers like to say that “everybody’s money is the same shade of green,” but is that really true? In this session, we will discuss the importance of the VIP player to your overall business and talk about marketing strategies speci cally designed to consolidate the wallets of these sophisticated - and elusive - customers. From host programs to player contact systems, from special events to the right loyalty program, we will show you how just a small change from your best players can have a big impact on your bottom line.

Marlene Reyes will be joining for the first time this year, discussing the following topic;

The Ins and Outs - and Everything in Between - of Loyalty Programs
Rewarding players has always been a key element in creating loyalty in the casino industry. Gathering data using a players club, and then leveraging it through select marketing channels is responsible for much of the organic growth at casinos around the world. In this session, learn from one of the industry’s leading loyalty program strategist as we discuss proven methods to design and leverage tiered clubs, cashback, incentives, promotions, special events, and benefits properly aligned with a customer’s earning potential. Learn how to keep players coming back by implementing effective loyalty tactics, better focus your communication to customers and employees, and use your competitors' actions to find opportunity niches.