October 11th 2011: UNR Executive Development Program at
For the third year FPG participated in the UNR Executive Development program titled 'Confronting Challenges and Embracing Opportunities - Strategic Leadership in the Gaming Industry' in Lake Tahoe, NV, October 10-18, 2011.  Marlene Reyes discussed topic on "Analytics with Attitude".

July 19th 2011: Casino Marketing Conference at Planet Hollywood Hotel and Casino, Las Vegas.
For a second year, Randy has been invited to speak, his topic, Why Marketers Rule and Everyone Else Should Work for Them: A Blueprint to Create a Marketing and Revenue Driven Executive Team.

June 8-10 2011: 9th Annual Mid-Atlantic Regional Symposium at the Borgata Casino and Hotel in Atlantic City, NJ.
Randy joined other industry panelists on the panel, Place Your Bets: The Outlook for Gaming in the Mid-Atlantic Region.

May 9 - 10, 2011: CDC Consulting/UNLV International Gaming Institute's Seminar titled 'Cutting Edge Strategies to Increase Gaming Revenue' in Las Vegas.
Randy has been invited to speak on the following topic; Algorithm-Based Segmentation; The Next Generation of Casino Database Marketing.

May 4th-5th 2011: Southern Gaming Summit being held at the Mississippi Coast Coliseum & Convention Center in Biloxi.
Randy was a panelist on the follow topic, Marketing Survival Strategies: Building Loyalty in a World of Plenty.

April 4th - 6th, 2011: NIGA 2011 Conference at the Phoenix Convention Center.  FPG for the third consecutive year was proud to lead three seperate learning sessions.
Steve Marshall's topic Player's Club Analysis: Reward the Right Players for the Right Results
Marlene Reyes spoke on Conducting the Right Market Research for an Effective Marketing Program
Randall Fine's seminar on Understanding Casino Math.

February 28-March 1st, 2011: Native Nation's 4th Annual Tribal Casino Hotel Development & Infrastructure Conference: Financing Today's Projects for Tomorrow's Preservation in New Orleans, LA.  Randy was a sole presenter discussing, “Blueprints for Your Project: Creating an Efficient Checklist”.

February 21-23, 2011: Loyalty 2011 Conference, the largest gathering of travel loyalty experts from companies ranging from US Bank to Southwest and American Airlines to Choice and InterContinental Hotel groups, in Fort Worth, Texas.  
Steve Marshall was a sole presenter on the session titled, How Casinos Spend $20 Billion Annually on Loyalty Marketing, and how you can apply their lessons to your business.

November 3-11, 2010:  UNR Executive Development Program, Confronting Challenges and Embracing Opportunities -- Strategic Leadership in the Gaming Industry
For the second year FPG participated in the Executive Development program, Randy's discussion was "No Excuses: How the Combination of Attitude and Analytics Grow Gaming Profits Despite the Recession".

October 4-7, 2010: TribalNet 11th Annual Conference was held at the Atlantis Casino Resort Spa, Reno, NV.
Randy facilitated the panel as part of the Casino/Hospitality Technology track titled, The Player Tracking Panel - How Does Your Gaming Facility

August 30th - September 2nd 2010:  CDC Consulting/UNLV International Gaming Institute's Slot Leadership Program in Las Vegas.
Randy Fine presented for the fifth year in a row on the following two topics; Getting the Most from Your Promotions and Getting the Most from Your VIPs 
Marlene Reyes participated for the second time, discussing; The Ins and Outs - and Everything in Between - of Loyalty Programs 
Robert Swedinovich joined for the first time, discussing; Direct Marketing.

August 23-24, 2010: 16th Annual Oklahoma Indian Gaming Association (OIGA) Conference and Tradeshow, which was help in Tulsa.  FPG spoke during several sessions, including;

Marlene Reyes was the sole presenter on Players Club - Setting the Course for Success
Robert Swedinovich was the sole presenter on Putting Data at the Center of your Marketing Strategies for Greater Results and conducting a second session on Take Your Direct Marketing to the Next Level and Move the Needle. 
Chris Colwell was the sole presenter on Slot Floor Optimization - Satisfied Customers =Increase Spend.

July 19-21, 2010:  Raving Consulting Casino Marketing Conference
FPG is participating in the Raving Consulting Casino Marketing Conference at Paris in Las Vegas. Randy was the keynote speaker presenting, An Uncommon Marketing Success: The Story of Greektown Casino.  He also participated in a panel later that same day on, How To Promote “Value” To Casino Customers.

July 12-14, 2010: 10th Annual Northwest Indian Gaming Conference and Expo held at the Squaxin Island Little Creek Resort in Shelton, Washington.  
Marlene Reyes will be joining the panel discussion, F&B Programs to Bring Customers to Your Property. 
Chris Colwell was the sole presenter for, The Gaming Floor Today: Do Your Customers Feel Comfortable? 
Randall Fine participated in three seperate discussions on the following topics:Player Club Database Strategies that Maximize Your Profits, Branding, and IT: What do Casino Operations and Regulators Need?

April 6-9th 2010:  NIGA 2010

Building the Ideal Marketing Calendar to Maximize Revenue
Moderator:  Matt Walton
Speakers:  Bree Tepley and Sean Vestal from Chehalis' Lucky Eagle Casino
This session will detail the methodology behind building your marketing calendar, including how far in advance you should take your calendar, what events, promotions, multipliers, etc should be included in the calendar, and how it builds into the rest of marketing and operations goals. We will use a sample property with analytics and sample proforma results to review and determine the appropriate next steps.

Marketing Analytics Made Real - and Simple
Speaker:  Randall A. Fine
Analysis of data is an important function in today’s casino, and everyone should be doing it. During this session we will explain the importance and dive into actual analysis to show participants how to find the most important data in their own reports – and how to interpret the data. Together with the audience, speakers also will examine whether or not the results are answering set goals and if sound business decisions are being made based on numbers rather than gut.


March 29-30th 2010: Second Oklahoma Native American Economic Development Conference
This two-day conference brought together Tribal Leaders and market professionals in an open but intimate educational forum hosted by Native Nation Events. Randy moderatored for the most sought after roundtable discussion during the conference on Monday March 29th 2010 from 4pm-5pm on the following topic;

Working in Indian Country: Forming Strategic Partnerships Between Tribal Leaders and non-Tribal Professionals
For years Tribal Leaders and non-Tribal professionals have worked together to form many strategic partnerships to build vital projects throughout Oklahoma. Over the past few years, we have seen more and more companies who are interested in working with Tribes. From this roundtable discussion we will hear perspectives from both Tribal Leaders and the well-known professionals in the marketplace. What are Tribal Leaders looking for to avoid hiring the wrong professional? What do non-native owned companies need to know when working with a Tribe? What are each other's expectations going into a partnership? How can working with a Tribe be different from working with other clients? What safeguards, such as contractual language, needs to be implemented between the two parties?


March 8-10th 2010: CDC Consulting/UNLV Slot Leadership Program
For the third year in a row, Randy was invited to speak on the following topics:

Getting the Most from Your Promotions
Gaming promotions offer every property - large and small, highly amenitied and plain - the chance to increase excitement and provide customers with a value-added experience for the gaming dollar. In this session, we will talk about how to design the optimal promotional strategy from start to finish - laying out a quarterly calendar, developing a wide variety of promotional concepts, and the importance of developing pro-formas to ensure incremental profitability. We’ll discuss the importance of flawless execution, and new technologies that can help ensure this. And we’ll debate the importance of post-analysis and learning, to help get the process going all over again.
 
Getting the Most from Your VIPs
Customers like to say that “everybody’s money is the same shade of green,” but is that really true? In this session, we will discuss the importance of the VIP player to your overall business and talk about marketing strategies speci cally designed to consolidate the wallets of these sophisticated - and elusive - customers. From host programs to player contact systems, from special events to the right loyalty program, we will show you how just a small change from your best players can have a big impact on your bottom line.

Marlene Reyes joined for the first time this year, discussing the following topic;

The Ins and Outs - and Everything in Between - of Loyalty Programs
Rewarding players has always been a key element in creating loyalty in the casino industry. Gathering data using a players club, and then leveraging it through select marketing channels is responsible for much of the organic growth at casinos around the world. In this session, learn from one of the industry’s leading loyalty program strategist as we discuss proven methods to design and leverage tiered clubs, cashback, incentives, promotions, special events, and benefits properly aligned with a customer’s earning potential. Learn how to keep players coming back by implementing effective loyalty tactics, better focus your communication to customers and employees, and use your competitors' actions to find opportunity niches.

November 17-19th 2010:  Global Gaming Expo (G2E)
The Fine Point Group participated in several panel discussions during this year's conference;

Randy Fine moderated two panels during this year's conference:

G2E Webinar Series: Thriving in a Crisis, Part IV: Applying Analytics to Determine Business Levels
G2E Webinar Series: Thriving in a Crisis, Part V

Marlene Reyes moderated: Working the System: Is Marketing Technology Part of the Problem or the Solution?
Everyone hates their system; it's just a fact of our business. Sometimes it is deserved, but often it isn't — the difference is in how these systems are configured and how they get used. In this session, gaming leaders in marketing and IT will share both the high and low points of getting their marketing technology to work for them. 

Amanda Totaro joined the panel discussion; All In: How to Reward Tracked Customers for Non-Gaming Spend

Chris Colwell joined the panel discussion; G2E Webinar Series: Thriving in a Crisis, Part IV: Applying Analytics to Determine Business Levels

 Steve Dahle joined the panel discussion; G2E Webinar Series: Thriving in a Crisis, Part V: Leveraging the Present to Build the Future

November 4th 2009: Reno-Nevada Executive Development Program

The Executive Development Program delivers state-of-the-art, industry-specific knowledge in an intensive week of seminars, presentations and interactions. Participation in study teams and case-study analysis is an integral part of the program and is required of all participants. The program considers this daily interaction among faculty and participants as crucial to its success and vital to the overall experience.


October 5th 2009:  UNLV/CDC Consulting Advanced Topics in Slot Operations
Randy has been invited to speak during the UNLV/CDC Consulting Advanced Topics in Slot Operations on the following topic:
 
Cutting Edge Issues in Casino Marketing:
It used to be that marketing in this business just required a key: unlock the doors, watch the money come rolling in.  But with the number of casinos up throughout the world and the U.S. in the midst of a recession, times are tough for casino marketers.  Topics include how smart operators are responding to shrinking wallets and increased competition as well as discussion of new tool and technologies - Free Play (it isn't free!), electronic promotions, automatic table tracking, and server-based gaming  - and how they are - and will - change how we think about, and do, casino marketing.


September 17th 2009: 3rd Annual Native American Economic Development Conference
Randy has been invited to speak during the 3rd Annual Native American Economic Development Conference at Caesars Palace in Las Vegas. The panel topic is;

 “Tribal Enterprises Facing Bankruptcy? Is it an Option?”
Tribal Leaders discuss the shortcomings casinos are facing during the country’s economic downturn.  Never has a bond payment defaulted in Indian Country.  How will pending defaults affect the appetite for buyers?  Can bankruptcy be an option for struggling tribal enterprises?  Although a severe economic downturn can not be forecasted, what internal controls can be safeguard assets towards preventing bankruptcy?


September 15th 2009: NIGA Mid Year Conference
Randy has been invited to speak at the Mid-Year NIGA Conference at Buffalo Thunder Resort in Santa Fe, NM.  The session topic: 

Trends in Slot Management: Effects from the Economy
The economy how is it affecting your slot floor? This session will examine a variety of decisions colored by the economic environment such as how you mange conversions and choose new games, as well as strategies for increasing revenue despite the downturn.

May 7th 2009: 16th Annual Southern Gaming Summit

Randy was the moderator on May 7th, 2009, at the Mississippi Coast Coliseum & Convention Center in Biloxi.  His panel topic:

Loyalty Marketing in Tough Times
The battle for customer loyalty only intensifies when the economy slows down, but casinos need to strike a balance between customer retention and the bottom line. What type of realistic incentives do customers best respond to in this environment? What is the cost of rethinking your approach to hotel rooms, restaurants, amenities and/or entertainment as loyalty generators rather than profit centers? What are some low-cost ways to promote loyalty? These and other questions related to retaining customers in tough times will be explored in this session.

The session was one of only four during the 2009 conference schedule that offered a Certificate of Attendance for individuals from Tulane School of Continuing Studies.


April 28th 2009:  13th Annual Canadian Gaming Summit
Randy spoke on April 29th at Caesars Windsor in Windsor, Ontario.  His topic was:

From Data to Information to Advantage:  Applying Casino Marketing during Economic Uncertainty: 
The definition of direct marketing is to maintain and incent behavior from your customers to build loyalty; or in simple terms getting the right offer to the right customer at the right time which can mean the difference between that customer visiting you or your competitor.  During this session we will take a look at proven casino direct marketing strategies and how the basic fundamentals can work during economic uncertainty.  Discussion points will consist of analyzing your customer database, segmentation within that database, identifying new marketing segments to increase market share, how best to use data elements to get the most bang for your buck, and the importance of pro and post analytics of all direct marketing efforts.

April 14th 2009: NIGA Tradeshow & Convention
Randy spoke on Tuesday, 4/14 from 10:30am – 11:30am at the Phoenix, AZ Convention Center.  His topic is listed below:

What Recession?   How Actual Casinos Are Growing Revenues Even in Today’s Environment
Great marketers don’t sit around complaining about today’s economic environment and making excuses – we take five minutes to acknowledge the hand we have been dealt and then get to work to put points on the board.   In this session, Randy Fine, Managing Director of The Fine Point Group, and Chief Executive Officer of the Native American-owned $320M Greektown Casino in Detroit, Michigan, will present 2008 case studies from native American properties on the east coast, Midwest, and west coast, showing how they are growing while those around them are willing to settle for mediocrity.  In 60 minutes, you will walk out the door with real concepts and ideas you can immediately implement in  your own markets.

November 3rd 2008: Loyalty, Incentive, and Reward Expo, A 360° Voice of the Customer
Randy spoke on November 3rd at 4:30pm at the Omni Orlando Resort in Florida on the following topic:
 
Applying Casino Marketing to Your Business
The definition of direct marketing is to maintain and incent behavior from your customers to build loyalty; or in simple terms getting the right offer to the right customer at the right time which can mean the difference between that customer visiting you and that customer visiting your competitor.  During this session we will take a look at proven casino direct marketing strategies and how the basic fundamentals can and should be best applied to other industries.  This session will examine the foundation and structure for formatting a direct marketing strategy applicable to any industry.  Discussion points will consist of analyzing your customer database, segmentation within that database, how best to use data elements to get the most bang for your buck, and the importance of pro and post analytics of all direct marketing efforts.

November 17th - 20th 2008:  Global Gaming Expo (G2E)
A total of 4 of FPG's principals participated in this year's G2E conference.

Randall A. Fine spoke at two events:
11/18: CRM Part I: Gauging the True Value of Your Patrons
11/20: SIGNATURE SERIES: Total Customer Value: More than Just Gaming:

Steve Dahle and Wendy Pelling panel discussions are part of the Monday Nov 17th 2008 Trainng and Development Institute Series:
Steve:  Stand Up to Stand Out: Creating Effective Loyalty Programs
Wendy: Chance of a Lifetime: How to Increase the Value of Your Players

Marlene Reyes spoke on Wednesday Nov 19th 2008:
Tiers without Tears: Advanced Player Club Structuring


October 2008: Eastern European Gaming Summit
Marlene spoke on October 1st in Sofia, Bulgaria on the following topic, Getting to Know You: Loyalty Marketing in Eastern Europe:

Nevada-Reno Executive Development Program
Randy was invited to participate in the University of Nevada-Reno Executive Development Program, Casino Management in Times of Crisis, as one of the leaders in the gaming industry on November 4-12th 2009.