Casino Journal

December 2010: Customer Service

Global Gaming Business Magazine

September 2010: Players Clubs

July 2010:  Scam or Savior?

May 2010: Embrace Your Ugliness

November 2009: EBITDUMB?

April 2009: It's All About Execution

November 2008: Marketing in Troubled Times: How gaming’s growth — and decline — is tied to the global economy.  So what happened? How did an industry that so many said was “recession-proof” end up in its biggest recession ever?


Casino Enterprise Management magazine

June 2009: Free Play Isn't Free
Nomenclature is one of the most powerful forces in business. Often it doesn't matter what something actually is; it matters what we call it. "Free" play offers can be a motivating force to get bodies in a casino. But such programs can also make huge dents in casino revenues and be counterproductive. 

November 2008: The Ferrari Fallacy
"Before you listen to another pitch for the latest and greatest new system, ask yourself, “Am I doing everything I can with the system I have today?”

Midwest Gaming and Travel Magazine

Randy was a monthly contributor to MWGT, a publication that reaches more than 100 commercial, Native American, and racino properties across seven states.  He wrote a seven-part series entitled "Demystifying Casino Marketing."  Read a few of the articles below:

March 2009: The Casino Host: They Hold The Key To The Castle

October 2008: Comps: The Mystery Revealed