About Us

The Fine Point Group is a leading international strategy consultancy that specializes in Customer Relationship Marketing, Loyalty Program Development, and New Product Development and Distribution, with deep industry experience in Gaming, Cruise Lines, and Health Care.

The firm was founded in 2005 by those responsible for leading the launch of Harrah’s Entertainment’s current loyalty program, which has been recognized by customers, competitors, and Wall Street as the backbone of the world’s largest casino company. Four years later, the core structure of that program has remained unchanged despite two major acquisitions which doubled the revenues and number of properties in the company.

With the tremendous success of that program, we were approached by other gaming companies as well as those in other industries who wished to apply the same kind of analytic rigor and creative thinking to their problems. So we started Fine Point, rapidly gaining clients around the globe. We were the outsourced provider of all marketing capabilities for the largest operator in Eastern Europe. We advised a European mobile operator on its casino marketing strategy. We helped Carl Icahn ponder the right next step for his $1.3 billion casino company. We’re helping the leading developers of gaming intellectual property bring their innovations to market. And as always, we’re working on the next generation of loyalty program – coming to a casino near you in 2008.

In all, we have worked with more than 150 gaming properties around the world – everything from the finest five-star Las Vegas strip property to a 75-slot machine parlour near a subway station in the former Soviet Union. We have learned that while gamers are gamers, each market has its own unique set of competitive and consumer pressures that demand a custom strategy. And as we have grown, we have added capabilities – in new product development, operations, and software development – that round out our ability to be a full-service strategic partner to our clients.

More recently, we have begun applying the CRM strategies we have developed in the gaming sector to other industries. Starting in health care, we are applying our predictive models to retail dynamics in every vertical, and we are finding that the levers and learnings of behavior change in the casino market are applicable in other consumer-focused industries.

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